Welcome

Dr. Gordon Herz

Forward Psychology remains closed for in-person appointments until further notice. Please watch here for further announcements or call the office at (608) 301-5212 for updates.

I am available to provide telepsychology visits. To request a such a visit, please send a request using the secure email link on the website here at Send secure email to Dr. Herz.. Please do NOT send personally identifiable information or requests by regular email as your privacy and response time is not guaranteed.


7 April 2021:  Dane County Emergency Order #15 goes into effect. The full order is here: Order #15. Forward Psychology continues to provide secure telepsychology visits.


2 March 2021: Dane County issues Emergency Order #14, to go into effect March 10. The complete order may be found here. Changes from the prior order include A summary of provisions that changed between Order #13 and Order #14 include indoor and outdoor gathering sizes, school protective measures policy requirements, restaurant capacity, tavern indoor dine-in capacity, and others.  General safety recommendations include

  • Limiting contact with people you don’t live with
  • Wearing a mask when you are with people you don’t live with
  • Maintaining six feet of distance from people you don’t live with
  • Limit the activities you engage in on a daily or weekly basis
  • Spending time outdoors, where the virus can more easily disperse in open air
  • Getting vaccinated as soon as you are able

8 February 2021: Dane County has issued a new Executive Order #13 that goes into effect February 10 and expires March 10. The main changes and related precautions are shown found at this link: What’s Allowed in Emergency Order #13?.

19 January 2021: Wisconsin has issued Executive Order #104

and Emergency Order #1

Forward Psychology will operate in accordance with these public health-related orders.


16 December: New Public Health Madison and Dane County Emergency Order #11 goes into effect today.

20 November:  Current statewide Executive Order #95 in effect for 60 days.

October 6: New statewide order: https://content.govdelivery.com/attachments/WIGOV/2020/10/06/file_attachments/1564232/EmO03-LimitingPublicGatherings.pdf


October 8: Dane County Emergency Order Continues:

On October 6, Governor Tony Evers announced Emergency Order #3, which is in effect from October 8 until November 6, 2020. This state order will be in effect in Dane County in addition to Dane County Emergency Order #9.

Under Emergency Order #3, local municipalities are permitted to have orders that are more restrictive than the Wisconsin Department of Health Services Order. After review of both orders, Public Health Madison & Dane County has determined that our local Emergency Order #9 is more restrictive, therefore no change in operation is necessary and all businesses and individuals must continue to follow Public Health Madison & Dane County’s order.

For example, our local order requires all businesses to implement written hygiene, cleaning, and protective measures policies and procedures, as well as ensure that all staff are trained on all required procedures. It also requires businesses to the greatest extent possible facilitate remote work and ensure whenever possible that individuals are six feet from others.  As a result, even though our local order permits a larger threshold of individuals in certain places, the additional restrictions render the provision more supportive of reduced disease transmission than what is in the statewide Emergency Order #3.

Public Health Madison & Dane County will continue to enforce Dane County Emergency Order #9 as written.


July 13: A new order requiring face coverings being worn in Dane County goes into effect as of 8:00 am this morning. Per the order, people five years of age and older must wear a face covering that covers their nose and mouth when in public, including businesses, health care settings, waiting in line, and on public transportation. Read more about it here: https://publichealthmdc.com/news/public-health-madison-dane-county-releases-new-orders-requiring-face-coverings


Hello and welcome to my location on the internet. I hope you find what you’re looking for! I am a licensed psychologist (Wisconsin, 1992) in independent practice. My specialties include neuropsychology and health and rehabilitation psychology. I work with individuals age 16 through older adult years, in individual, couples, family and small group formats. I am experienced in helping with a wide range of problems affecting a person’s mood, thinking and behavior, with emphasis on helping those living with pain and other physical health conditions in which stress and stress management play an important role. I provide care to residents and consultation to staff in many skilled nursing and assisted living facilities in the Madison area. I also provide memory improvement education and training to individuals and small groups. I have provided expert work in psychological- and neuropsychological-legal matters, and have qualified as an expert in Dane County and Dodge County Circuit Courts.

I am a member of the American Psychological Association (APA), National Academy of Neuropsychology, and member of APA Division 40 (Society for Clinical Neuropsychology), member and former President of Division 42 (Psychologists in Independent Practice) and member of Division 55 (American Society for the Advancement of Pharmacotherapy).

I maintain Allied Health Professional privileges at Meriter Hospital and St. Mary’s Hospital Madison.

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